Science backed. Outcome driven.
Case Studies
From Principles
to Performance
Building on existing leadership principles, I developed operational frameworks and science-backed learning experiences that translated principles into actionable behaviors for senior leaders. By designing the curriculum sessions, tools, nudges, and practical takeaways, and even facilitating the delivery, I implemented full program rollout to senior leaders across the business.
HEALTHCARE
For this internal culture change initiative, I leveraged behavioral science to bridge the gap between external brand storytelling and the internal purpose-driven experience. By bringing the brand from rhetorical to real, and aligning the employee experience, company culture was felt from the inside out.
Through a deep understanding of complex medical messaging, I equipped sales leaders with tools to help them win. Partnering across medical and sales & marketing functions allowed me to translate critical insights into digestible, persuasive narratives that demonstrated scientific impact and led to higher sales.
I partnered with the CEO and leadership team to define enduring cultural principles during a milestone year of growth. As the company surpassed $1B in revenue under new leadership, I helped codify the values that fueled their initial success while evolving them for scale and what’s next.
Grounded in psychology and behavior modeling, I built a cohesive leadership development strategy for the entire organization — from frontline workers to senior leaders. This initiative embedded leadership behaviors consistently across every level, ensuring alignment, clarity, and cultural traction system-wide.
For a brand with expertise in custom creations, I designed a bespoke leadership journey that stitched together group learning with personalized coaching. By blending depth, elegance, and development, this tailored experience honored brand heritage while equipping leaders for what’s next.
Tapping into the roots of an existing company story, I developed an
enterprise-wide strategy to create sustained behavior change. A combination of values-led messaging and behavioral systems delivered company-wide culture alignment.
Serving as a strategic science advisor across brand, customer, and content initiatives, I helped codify methodologies using behavioral science frameworks. By strengthening their GTM positioning with evidence-backed narratives and measurement strategies to demonstrate impact, we translated bold creative strategy into credibility and commercial traction.